We started keeping track.
One AI ad from around the Bay, broken down.
Heavy on jargon, light on clarity. "B2B lead generation" and "AI BDR" mean something, but not to most people passing by. Feels more like it's written for insiders than the public.
The Bay Area is in the middle of an unprecedented AI advertising boom. Billboard rental revenue in SF grew 30% between 2023 and 2025. There are 170 billboards along Highway 101 alone. The SF Chronicle catalogued every billboard in the city and found 50% advertise AI products.
Billboard campaigns rotate every 2–4 weeks. Without documentation, campaigns disappear. This is the record — structured, searchable, and ongoing.
"Stop Hirring Humans" [sic]
Artisan AI's typo-laden billboard in 2024 generated tens of millions of impressions, thousands of death threats, and over $2M in new ARR for the company. The locals noticed.
Independent observers documenting the same cultural moment, each from their own vantage point. This archive brings the threads together.
Saw an AI billboard that's not in the archive? Submit it. The curation team reviews all submissions within 48 hours.